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The $26.3 billion amount did not specify the payments to any single partner, but Apple was likely the biggest beneficiary.
Most likely whenever you search for something on your iPhone or Android phone, it's definitely a Google search. Google search to many of us has become the staple of search engines. But Google also invests heavily in remaining to be so.Google spent a whopping $26.3 billion in 2021 to ensure that its search engine remained the default choice on mobile phones and web browsers, a court document revealed on Friday.
The complaint from the Department of Justice alleges that Google allocates substantial sums annually to distributors, which encompass prominent device manufacturers like Apple, LG, Motorola, and Samsung, major U.S. wireless carriers such as AT&T, T-Mobile, and Verizon, as well as browser developers like Mozilla, Opera, and UCWeb.
The document also provided historical data from 2014, when Google’s search division made about $47 billion in revenue and paid about $7.1 billion in TAC. This means that the revenue for Search+ grew by almost three times between 2014 and 2021, while the TAC increased by nearly four times.
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Google paid $26 billion in 2021 to become default search engine on browsers and phonesThe number is a more granular look into how much Google pays partners, including Apple, to be the default search engine on their products.
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Google paid $26 billion in 2021 to become the default search engine on browsers and phonesThe number is a more granular look into how much Google pays partners, including Apple, to be the default search engine on their products.
Consulte Mais informação »
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