Google, Pat McGrath Labs to host augmented reality pop-up in NYC

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Google, Pat McGrath Labs to host augmented reality pop-up in NYC
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Opening to the public on Oct. 20, the luxury beauty brand will integrate the tech giant's try-on tools, educating attendees on new ways to shop for makeup during the three-day event.

Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty.

Image credit: Pat McGrath...

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