To provide more at-a-glance info about search results.
Google’s new mobile search results, complete with reformatted favicons, site names, and the new “Sponsored” tag.. Paid results will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they had before, and each website’s name is now listed at the top of each search result. The “size and shape” of each website’s favicons are also getting updated to make them easier to see.
In its blog post, the company explains that the new “Sponsored” tag is being introduced to ensure that “ads are clearly labeled” with a tag that’s “prominent and clear across different types of paid content.” Meanwhile, showing site names and favicons more prominently in search results is aimed at making it easier to “identify the website that’s associated with each result at a glance.
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