To bypass reluctant carriers, Google is allowing users to opt into its RCS directly through a peer-to-peer model:
Instead of working with carriers as they roll out network-wide support for RCS, Google is implementing a peer-to-peer RCS model to allow consumers to use RCS with others who've also opted in to the new service.
When a user is messaging with someone, Messages will check whether both parties have enabled RCS. If they have, it will display a message that RCS Chat is available. Once they opt in, the users will be able to take advantage of the fuller features of the service, compared to the more limited messaging available through SMS or MMS. Users can opt in regardless of whether their wireless network operator has implemented RCS.
By enabling support for RCS without involving wireless operators, Google can serve as the chief point of contact for companies looking to reach their customers through RCS messaging. For the search giant, the B2C market"is an area where there is an opportunity to provide a better experience" according to Sanaz Ahari, a Google product management director overseeing Android Messages.
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