Google bans ads for 'unproven or experimental medical techniques' like stem cell therapy

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Google bans ads for 'unproven or experimental medical techniques' like stem cell therapy
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The new Google ads policy may put the heat on for the stem cell clinic industry, which has until recently been largely unregulated.

Google on Friday announced a new healthcare and medicines policy that bans advertising for "unproven or experimental medical techniques," which it says contains stem cell, cellular and gene therapies.

The company said it will continue to allow advertising for research happening in the space for clinical trials and for clinicians to promote research findings to the public.Photo courtesy Dave Kotinsky, Getty Images for Celularity "We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances," Biddings said. "At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms.

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