Google announces new measures to protect user privacy

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Google announces new measures to protect user privacy
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Google will now entertain people's requests to remove search results containing their home addresses, phone numbers and email accounts

Alphabet Inc's Google has begun entertaining people's requests to remove search results containing their home addresses, phone numbers and email accounts, the latest shift in its stance between personal privacy and access to information.

"Research has told us there's a larger amount of personally identifiable information that users consider as sensitive," Michelle Chang, global policy lead for Google search, said in an exclusive interview. Until now, Google would only accept requests to remove webpages that shared contact info alongside some sort of threat or required payment for removal. It also has stripped links to bank account and credit card numbers and medical records.

Chang said she expected the approval rate to grow under the expanded rules, which also allow for removing links to confidential log-in credentials.

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