This first episode of 'Sesame Street'—sponsored by the letters W, S and E and the numbers 2 and 3—aired in the fall of 1969.
Fifty years ago, beloved entertainer Carol Burnett appeared on the very first broadcast of a quirky TV program that featured a bunch of furry puppets.
Newt Minow, who was the Federal Communications Commission chairman at the time, famously said TV was becoming"a vast wasteland." Like today, there was lots of content, but it wasn't necessarily quality. "There was nothing even remotely that contained any educational component at all for children," said Phillip Levine, a professor of economics at Wellesley College who has studied the show."'Sesame Street' was 100% about education."
"I was raised without seeing people of color on television. So, when I was given the opportunity to be a person of color on television, I jumped at it," said Manzano, who is of Latino descent."And I think I was successful as Maria because I never forgot that there could be a little kid like me watching television and forming ideas about the world."
When actor Will Lee, who played the grocer Mr. Hooper, died in 1982, the show explained death to children. When Big Bird lost his nest to a hurricane, the community rebuilt his home. To help kids after 9/11, Elmo was left traumatized by a fire at Hooper's store but was soothingly told that firefighters were there to help.
"'Sesame Street' deals with the reality of what's going on with the kids today. And 'Sesame Street' does it in such a child-friendly, age-appropriate, developmentally-appropriate way that not only grabs kids' attention, but also all the providers," Moe said. Not everyone has adored the show, especially those who grouse about federal funds going to a nonprofit that earns millions on licensing for everything from lunch boxes and toys to diapers and commercials for Farmers Insurance.
Sesame Workshop has also pared episodes from an hour to 30 minutes, and the show is now shot on 4K, with the creators knowing that most children are watching on tablets or phones.
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