Skincare is getting a whole new trend.
The 10-step skincare routine is to Korean beauty what peanut butter is to jelly. They just…go together. Or so I thought. As it turns out, the assumption that transitioning to a K-Beauty routine means turning your bathroom into a storage closet for every product under the sun has been somewhat exaggerated. And if the emerging 2020 K-beauty trends are any indication, we finally get it. And by “it,” I mean the point Charlotte Cho was trying to make years ago.
“What I’ve really learned from Korean women is that they’re savvy. From a young age, they know what to use. They were taught early. It’s part of their lifestyle,” she recently told me. So maybe things got a little lost in translation, but ultimately, this focus on the 10-step routine ended up being a win-win for everyone. At a time when makeup was more popular, Cho says “it ended up being a great way to educate” and “pushed Korean cosmetic companies to do better.
“It is watery, but it’s enough to moisturize your skin,” she says. Think of it as a step away from the 10-step routine and into one that’s condensed and time-efficient. As the trend continues to grow, brands like Hanskin and Laneige are starting to create their own cream skin products, so we can get the benefits of the technique, like resetting our skin’s pH and added hydration, without having to create something ourselves.
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