Good American's Emma Grede Wants You to Know That Doing It All Is Basically a Myth
Instead, she found a way to actually see the fruits of her labor while using her skills in an inventive way. "I was very, very early in the idea of celebrity alignment with brands. And I realized very, very quickly how working with talent can really accelerate a business," she explains. "I started an agency when I was 24 years old and I had clients all over the world and that was my job.
So, when it was time for Emma to pitch an idea of her own for one of Kris' clients, it was business as usual. "It didn't feel like a scary thing," she recalls. "It was, like, this is a person that is always open to opportunities that might be good for her clients-slash-daughters and so, it wasn't something that I felt particularly fearful about pitching to Kris in the beginning.
Five years later, that idea is now the fully fledged Good American brand—swimwear, shoes and celebrity fans included. As for Emma, her plate has only gotten fuller as she tackles one type of customer after the next.
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