Sky's Ian King writes that the shock merger with the Saudi backers of breakaway LIV Golf will be aimed at healing the deep rift in the sport but says it also secures a top seat for the country in the wider professional game.
Mr Monahan noted that, while interest in golf globally is at an all-time high, more people now follow professional golf 'off-course' - in other words by watching on television or the internet - than those paying to watch tournaments live 'on-course'.
This was effectively acknowledged by those tours increasing their prize funds in response to the launch of LIV Golf.
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