Despite its reputation as the king of subscription streaming video, Netflix understands it has never had the dominance on mobile devices that it has on TV screens. When a subscriber plops down on t…
When a subscriber plops down on the couch and opens the Netflix app on their TV, they are welcomed with an array of content the service thinks they will want to binge.
On mobile, when a user may only have 30 seconds or a minute or two to check their phone, a 2-hour movie simply isn’t the right recommendation.“As we improve our service, our goal is to continue to increase our share of screen time in the US and around the world,” the company wrote in its Q2 earnings report.
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