Going from like to love: Facebook online dating service launches in U.S.

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Going from like to love: Facebook online dating service launches in U.S.
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After years of privacy missteps, will people trust Facebook with their love lives?

Facebook Dating comes as the popularity of online dating grows: In 2016, 15% of all U.S. adults said they had used online dating services, up from virtually none in 2005,The market is crowded. From old-school sites like eHarmony to Hinge or The League, a members-only service promising to bring together folks with “ambition and a drive to succeed,” there are also apps focused on farmers, religious groups, seniors, the LGBT community and so on.

With Facebook, you start by creating a dating profile distinct from your Facebook profile. It’s easy to bring over details such as your school and job — but you’re free to embellish or hide any of that just for Facebook Dating. You can also add up to 36 of your Instagram photos. Facebook Dating shows your age but hides your last name. When you see a suggested match, you “like” someone by tapping a heart icon, or tap “X″ to dislike. You can’t search for mates by interests or other keywords, the way you can with Match. You’re limited to what Facebook suggests. As with Tinder, you have to decide whether or not you like someone before seeing the next match.

To help you meet offline and share interests, the service will suggest matches based on your existing Facebook groups and events. If you and a match are both going to a concert, you can make plans to meet up there.

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latimes /  🏆 11. in US

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