General Motors Co (GM.N) and its Cruise robo-taxi subsidiary said early Saturday they will take action to stop Ford Motor Co (F.N) from using the name 'BlueCruise' to market its hands-free driving technology.
In a statement released shortly after midnight Detroit time on Saturday, GM said Ford's use of the BlueCruise name infringed on GM's Super Cruise trademark, as well as Cruise's trademark.
Automakers are racing each other to deploy technology to enable drivers to take their hands off the steering wheel in traffic jams or on highways. The so-called Advanced Driver Assistance Systems, such as Tesla Inc's
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