GM And Audi Expand Their Soft Boycott Of Twitter By Pausing Posts | Carscoops carscoops
, Cadillac, Buick, and GMC, have not posted original tweets for most of the month. They are joined by GM CEO, Mary Barra, who has not posted since Musk took over Twitter.
“With a competitor owning the platform, it’s important for us to ensure our advertising strategies and data can be safely managed,” GM toldFor instance, Barra has continued to post regularly on LinkedIn. In addition to its data, though, GM may not want to support Musk, the world’s biggest electric vehicle manufacturer, because it, too, plans to go all-electric by 2035.
Not all interactions are being banned on the site, though. Even Audi and GM’s brands are interacting with customers when they tweet at the company. While that may point to a way forward for brands who want to continue interacting with customers while minimally supporting Musk, it’s also a reminder of the continued influence the social media network wields.
Not all brands are giving up on the Twitter, either. Within GM, BrightDrop and Cruise have continued tweeting. GM president Mark Reuss, too, is still using the app. Ford, Honda, Toyota, Nissan,
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