And it's enacting real change — online and off.
Devin McGhee — an Atlanta-based grad student and creator behind the quickly growing Instagram account Glossier Brown — discovered Glossier the same way everyone else did, by scrolling through social media. At the time, the inimitable beauty brand only had two"dark" shades of its Perfecting Skin Tint. The product reviews were filled with testimonials of women who were"lighter than a brown paper bag," she explains to NYLON.
View this post on Instagram A post shared by GLOSSIER ON BROWN BEAUTIES on Mar 6, 2019 at 2:08pm PST But it is more than just makeup for the creator. Through the posts on the channel, McGhee is transparent with her followers about the products that work for her skin tone, as well as the ones that fall short."When you use your voice, you make a difference" she explains."I have a duty to keep it real with other people that look like me because I know the struggle to find beauty products that will work for people that look like us.
That dialogue often includes criticism, and understandable disappointment, when products miss the mark in terms of inclusivity. It was a point of contention back when Glossier only had two dark shades of its only complexion products , and even more recently with the launch of Skywash eye shadow, the brand's first launch of 2020.
View this post on Instagram A post shared by GLOSSIER ON BROWN BEAUTIES on Feb 28, 2020 at 8:18am PST And as for that very own brand of hers — it's very much on the radar for the 29-year-old. Following the passing of her father, McGhee started working on her own skin care company, inspired by recipes she would make in her kitchen. The project felt like therapy at the time, but she soon realized that creating something of her own was a real option — a culmination of feeling tired with watching the beauty industry treating women of color like an afterthought.
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