Etro, Tommy Hilfiger, Dolce & Gabbana, Elie Saab, Dundas, Imitation of Christ, and Estée Lauder all staked out claims to Decentraland’s emerging territory.
The most impressive part of Decentraland’s first-ever Metaverse Fashion Week didn’t actually happen in the metaverse. Instead it went down on a platform which, while super old-fashioned and not especially cool, still features a pretty evolved UI: reality.
That aside, the experience was diverting. Connecting a wallet and setting up an avatar was easy enough. I tried to be as realistic as possible, kitting myself as a white-haired, fully bearded male with a questionable dress sense: my looks were straight off the Decentraland starter menu and ran from a skull tank top and skirt combo to a pair of red dungaree shorts that were popular amongst newbs like me. Decentraland did not offer the option to alter your avatar’s body-shape.
Possibly more interesting than the shows were the fellow guests; in Decentraland any cosplay fantasies can be expressed regardless of physical reality. There were elves, angel-winged orc thingies, blondes in knitwear, dudes with wings. When I got to the Philipp Plein party there was an avatar there who I was almost certain must have been Philipp himself: as well as labelling himself thus, he was wearing a silver biker jacket and pants under a Daft Punky mask with glowing eyes –very PP.
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