The Genoa-based jewelry company took control of the brand and some assets for 608,000 euros.
The deal will enable Gismondi 1754 to integrate the Vendorafa brand and flank it to the namesake proprietary label. Vendorafa will maintain its identity and commercial positioning on the market, which is more accessible compared to the high-end and exclusive proposition of Gismondi 1754. Hence, the strategy of the group is to diversify its offering and target different customers, while leveraging production and distribution synergies.
by Italians,’ which sets us apart and through which we enhance Italian craftsmanship and its high specialization in the goldsmith industry,” he added.In addition to acquiring the brand — including its designs, archival collections, the stock of some iconic jewels and the production machinery — Gismondi 1754 will continue to build on Vendorafa’s international presence, especially in the U.S. and Japan.
Gismondi 1754 has stores in Italy’s Genoa, Milan and Portofino; St. Moritz, Switzerland; Prague, Czech Republic, and Saint Barth, among others. In the U.S., the company is looking to further boost its wholesale presence, as well as eyeing the launch of retail stores, including possibly one on Madison Avenue in New York City. To support these plans, last month the company established the Gismondi 1754 USA Inc.
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