Giorgio Armani is releasing a new handbag modeled after a 1995 style.
FIRST BAG: Giorgio Armani will unveil a new handbag on Saturday called La Prima, or The First in Italian, as it is in fact modeled after a sleek design Armani created in 1995.
Aiming for a design that his customers would want to wear every day as well as for evening events, the accordion bag was inspired by details of his jackets. While looking back at the original handbag, Armani developed La Prima with new techniques and hand-stitched, sartorial details. La Prima includes the classic model with the double bellows on the sides or an updated version, rectangular and larger; two trunks in different sizes, and two shell clutches. The shoulder and tote styles can be handheld or, thanks to the double-slide handle, they can be worn as a cross-body.
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