Gillette just released a new ad challenging men to shave their toxic masculinity, and you need to watch it as soon as possible.
The #MeToo movement has. We know it’s up to men to change their behavior, but women have been saying that for generations. We need men to hold other men accountable. Enter Gillette’s powerful new ad that asks them to do exactly that.
The commercial depicts men stepping in to stop their brethren from catcalling and telling women to smile. It shows a father breaking up a fight between two little boys at a BBQ instead of letting them “be boys” and another dad fending off bullies from a little boy while his small son watches intently. It shows a mother cradling her bullied son as vile text messages from his tormentors are shown.
“Because the boys of today will be the men of tomorrow,” Gillette’s ad concludes, and cut to me crying all over my keyboard.
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