The definitive answer on how to pronounce 'GIF.' Thank you for coming to our TED Talk.
If you used a “soft G” like in"jelly" to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in"goodie" for those frequently shared looping videos, you got that right, too.
To set the GIF-JIF record straight, and, um, spread the news, Jif, the peanut butter brand that is part of the J.M. Smucker Co. product portfolio, has partnered with Giphy on a marketing campaign just ahead of National Peanut Butter Lover’s Day on March 1. Jif has created a limited run of collectible tongue-in-cheek specially labeled jars that say “Gif” right on the front. The jars are being sold onIn his own statement, Giphy founder and CEO Alex Chung says, “Whether you like your Gs hard or soft, let’s all share some fun and let peanut butter unite us in saying GIF and eating Jif.”
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