The Alabama-based designer is partnering with Gibson guitars on an exclusive capsule collection of apparel for men and women.
The men’s collection includes a leather café racer jacket, Western-style shirt, sweater, sweatshirt and T-shirt, along with select accessories. The women’s collection includes a Hummingbird midi dress, cardigan and bandana tunic dress. A women’s mohair winter coat will be coming this fall. Guitar accessories will include a guitar strap and picks, all decorated with the exclusive Hummingbird print.
To promote the collection, musicians Margo Price, Abraham Alexander and Aaron Lee Tasjan are being featured in the marketing campaign. Last week in Nashville at the Gibson Garage, Price performed at a special launch event. “Music culture has always been synonymous with individual style and authentic expression,” said James “JC” Curleigh, president and chief executive officer of Gibson Brands. “Our Gibson artists Margo Price, Abraham Alexander and Aaron Lee Tasjan naturally embody the timeless, and edgy aesthetic of the new Hummingbird collection. The opportunity to combine the iconic Gibson Hummingbird vibe into a lifestyle collaboration with Billy Reid is exciting for us, but even more exciting for our fans.