German-Turkish rapper summer_cem discusses the deutschrap takeover
, who are burning up their country's charts as local-language hip-hop becomes a force in Europe and other parts of the world.
On Spotify alone, Summer Cem songs have been streamed more than 570 million times, according to his label, Banger Musik, a Düsseldorf-based indie imprint founded by rapper"Hip-hop is dominating the German market now,” Toraman says. “Before it was like black metal, really niche underground music. Now it's mainstream."
The rapper says his songs connect with young audiences because they present an aspirational image of the gangsta rap lifestyle. "It's about guns, sex, violence — the good life," he jokes. "I'm not giving any political messages. Maybe you get them, but not directly. I'm not a preacher. I'm just rapping about my lifestyle."
One of his biggest tracks is "Taman Taman," a dark and moody trap song that reflects the artist's roots by using Turkish words in its catchy title hook. Since its release last year, the video for "Taman Taman," roughly translated as “Okay, Okay” has 190 million views, making it the most-viewed video by a German rapper of all time, according to Warner Chappell, Toraman's publisher.
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