'We are German; we like to be boring,' says Lufthansa’s CEO
Investing in airlines offers more rolls, loops and spins than actually taking a commercial flight, because profitability is extremely sensitive to any drop off in demand. German carrier Lufthansa hopes to ease the turbulence by proudly reclaiming a national trait: boringness.
“In the end, we are boring. We are German; we like to be boring,” said Carsten Spohr, chairman and chief executive officer of Lufthansa, during the closing words of the airline’s capital markets day, which occurred Monday in Frankfurt.
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