Fire Country may provide some much-needed kindling for a new franchise at CBS. “We are focused on mass appeal franchises,” CBS Chief George Cheeks told Deadline
and result in one — or more — fiery spinoffs.
“We are focused on mass appeal franchises,” Cheeks told Deadline’s Peter White. “We started with expanding universes, reimagining, but also creating new franchises. And again, this season’s number one show was Fire Country, which completely lends itself to building out a whole new universe. So it is really important for us to double down on a franchise focus.
“It became very clear that not only was the show special, it really felt like this could be a great example of us building together a franchise from scratch,” Cheeks continued. “And so I’m like, ‘you guys, congratulations, you got your back nine. Now let’s start talking about ideas for new extensions.’ They’ve already come up with some great ones … We’re not necessarily looking at next year. We’re looking when they’re ready. That’s the beauty of the gestation process.
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