The Danish heritage brand, known for hand-crafted silverware and hollowware, showcases its most prestigious products in a dedicated, minimalist space
Georg Jensen has unveiled a standalone silver gallery on London’s Grafton Street, representing the Danish brand’s first European outpost dedicated entirely to silverware and hollowware.
Though modest in scale, the site – around the corner from New Bond Street and a stone’s throw from Mayfair’s leading art galleries – immediately conveys prestige, as befitting a heritage label that built its reputation on high-end silversmithing and boasts an illustrious list of creative collaborators, from Johan Rohde to Kengo Kuma. The entrance to the silver gallery is deliberately understated.
The store interiors, created by an in-house design team, are minimalist and linear, in a calm palette of white, soft grey and midnight blue. The latter ‘emphasises the silver’s natural elements’, continues Hjartarson. ‘The light in the gallery causes the beautiful silver pieces to cast reflections on the deep blue wall emulating the starry night sky.
In between these styles is the work of Henning Koppel, a leader of the Scandinavian modern design movement. With precise organic curves and hand-wired handles, Koppel’s silver pitchers remain cutting-edge seven decades on, and stand as testaments to Georg Jensen’s pivotal role in championing a modernist aesthetic. Also not to be missed is Koppel’s ‘1041’ centrepiece, hand-hammered from a 12kg sheet of fine silver.
Open by appointment only, the gallery offers an exclusive environment for customers to view and order their desired Georg Jensen pieces, and make requests for customisation. And while the silver gallery concept is new, Hjartarson says it is already shaping the way the brand thinks about retail: ‘We are planning to try different showroom concepts for our silver hollowware, including [at] Harrods Shanghai and Harrods Beijing.
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