Genesis reveals X Convertible concept in the L.A. sun
that was teased earlier this year. What better venue for the introduction of a futuristic convertible concept than Los Angeles? Even better, Genesis took to the open air to introduce its new drop-top, eschewing the stuffy show floor in favor of a beautiful beachside sunset.
"Genesis started life by producing sedans mainly targeting business users. While creating a new, differentiated design DNA, we gradually increased the emotional appeal by applying this DNA to the SUV typology. Now, electric powertrains have given us the perfect scenario in which to enjoy nature, and propelled the brand to create vehicles with even greater emotional resonance," said brand Chief Creative Officer Luc Donckerwolke.
As for whether Genesis will build any of these concepts, well, that remains to be seen. The company has yet to give us an idea of what might power these low-slung styling exercises, but the smart money is on a battery-electric powertrain lifted from the corporate portfolio which, as of 2023, will include the 576 horsepower
GT. We're certain it would be quick and likely worth the wait, but will it be worth the weight? The all-electric performance car space remains pretty small for a reason. We'd love to see that change.
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