General Mills' Morning Summit cereal sells for $13 a box and lists almonds as its first ingredient.
U.S. cereal sales have gone stale in recent years as consumer tastes change.
After several years of declining sales trends, the $8 billion U.S. cereal market's sales were flat in 2019.Robert Nickelsberg | Getty ImagesThe new Morning Summit cereal, which was launched in late 2019, lists almonds as its first ingredient in a bid to attract health-conscious consumers who may have stopped eating cereal for breakfast.
"We believe this category improvement has been driven by a combination of our stronger performance and some improving macro and demographic trends, including a stabilization in the balance of breakfast at home versus away from home, as well as a return to growth and the number of households of kids in the U.S.," Harmening said.
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