The social hierarchies created by decades of public 'like' counts, and the noise level generated by clickbait posts and engagement lures, have worn on Gen Z. And constant pivots by social media giants have eroded younger users' trust.
Today, Gen Z users network across an array of smaller apps, each of which serves a distinct function: Twitch for live-streaming and gaming, Discord for private chat groups, BeReal for spontaneous updates, or Poparazzi for candid photos of friends.
Unlike the early social networks like MySpace, Friendster and Facebook, these communities don't start with friends. They are created by people — often strangers — with shared interests. Today, most conversations between real-world connections have moved to private messaging, and the richest sort of social networking is happening between creators and their communities.
Apps like Discord, Geneva and Telegram have become where creators feel they can best develop personalized connections with their fans, The Washington PostMany of the biggest tech firms have distanced themselves from the toxicity of social media as regulators circle the industry.
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