Iconic fashion trends of the early 2000s like bucket hats, low-rise jeans, and babydoll T-shirts are all having a resurgence among younger consumers.
Recently, the hottest piece of jewelry among Gen Z’s favorite celebrities has nothing to do with precious stones or storied retailers.
Olivia Rodrigo, an 18-year-old pop phenom, has brought back old trends in her official merchandise and during her visit to the White House earlier this month.It’s part of a rising trend of Y2K fashion and what has been called “nowstalgia” among Gen Z, who are reliving early 2000s fashion trends they were too young to experience or remember the first time around.
It’s not just beaded necklaces coming back into style. Iconic fashion trends of the early 2000s like bucket hats,, and babydoll T-shirts are all having a resurgence among younger consumers. This vintage renaissance has also led to an explosion in thrifting among Gen Z, and a rise in sites that sell thrifted clothing like Depop and Poshmark.
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