During the pandemic, online dating reached new heights — with Bumble reporting a 70% increase in video calls and Tinder exceeding 3 billion swipes in one day for the first time in March 202
Schmooze, another dating app wooing Gen Z, is also organized around a form of digital content the generation has fallen in love with — memes.At first glance, Schmooze doesn’t seem like a dating app. Instead of people’s profiles, you’re immediately greeted with a meme set against a colorful, cartoon-like backdrop, with the choice to swipe right for “like” and left for “don’t like.”
“Meme-based dating fits so perfectly with this generation,” Madhavan said. “Because memes are the way we all communicate, right? Whether it’s sharing news or sharing how you feel.” “Now, are you writing a longer bio? Do you have three prompts? Does the woman go first? Those are all things that change, but essentially every dating app has a profile and a photo,” Madhavan said. “And that means you have to have your profile to be so curated, to stand out.”“And while you have fun, you’ll find a date,” she said.
The founder, who has not come out publicly yet, said they aimed to re-create the experience of initial attraction when meeting someone in real life, independent of factors such as educational level, hobbies or political affiliation. Aside from who you’re liable to meet, is there any real difference in the experience of looking for love on a Gen Z app?
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