Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient.
A poll of 500 sports fans found 80% of those aged 18-26 will typically watch sport from their mobile phone while out and about.
It also emerged 74% of young adults also get most of their sports content from social media – more than any other generation with 65% of millennials doing this.and conducted by OnePoll also found the love of live sport seems to be dying out among the younger generations, with just 58% of Gen Zs enjoying it.
“Millennials and Gen Z want shorter, snappier content they can watch on the go, but that is rich with AR graphics, real-time data, and exciting analysis to feel fully immersed in the game.”Sitting down to watch a full game live could become a rare occurrence as the younger generation of viewers demands short-form snappy content.
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