Brands and trends Gen Z brought back from the dead, from wraparound sunglasses to the 'baguette' bag
designed by Italian fashion brand Fendi
Its popularity has also led other brands to create copycat versions. Executives from Coach's parent company, Tapestry, said during the company's most recent quarterly earnings that Coach would continue to"lean into the micro and mini handbag trend" with its own mini baguette bag,"which resonated with Gen Z consumers." last month. These have since become coveted items on the resale market.
It's a trend that's been quietly brewing since 2021, according to Piper Sandler's survey. Baggy jeans ranked as the fourth most-popular trend the past three surveys, while the high-waisted, more form-fitting mom jeans have now fallen out of the top 10. seeing success with looser fits"The mid-rise jean is, kind of the hottest item right now. And I think we're going to continue to see the shift from high-to-mid and maybe even mid-to-lower rises as we go forward," he said.
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