Troubled blog returns
Top row : Kelly Conaboy, Jenny G. Zhang, Brandy Jensen, Tammie Teclemariam, Jocelyn Silver, Tarpley Hitt. Middle: Darcie Wilder, Claire Carusillo, Allie Jones, Sarah Hagi. Bottom: Olivia Craighead, Leah Finnegan, George Civeris. Photo: Victor Llorente/Victor Llorente Gawker was a website that most recently existed from 2002 to 2016 and its most enduring creation is its own mythology. It had an expansive coverage mission and a staff with an obsessive need to be unpredictable.
In its first incarnation, the lone writer, Elizabeth Spiers, embodied a parody of elite Manhattan’s foolishness and grotesque priorities. The site was something to refresh on your desktop office computer’s Internet Explorer for entertainment purposes only; it predated the iPhone by about five years. Each day, readership heated as Manhattanites took to their desks, and cooled as they left their seats for their extramarital affairs and/or four-tops at Spice Market or Megu.
That leaves a narrow slice of Gawker’s heritage to exploit: funny, riffy, sniffy metacommentary. This particular Gawker practice, as it happens, is an aspect that’s always irritated Denton. He thinks of the form as “Squawker” — mouthy, for sure, but maybe toothless. Fortunately Denton does not matter here now, as the title and its archives were picked up for cheap at auction by Bryan Goldberg, another serial blog entrepreneur who may come to regret owning a stable of unruly little ponies.
As is often true of media companies, most of the Gawker staff are young enough to have just a fuzzy idea of what came before. “I consulted a few different people to ask if this was a terrible mistake. I ultimately came to the conclusion that it was too rare of an opportunity to pass up,” said Jenny G. Zhang, also a 20-something staff writer. “I figured, worst case, at least I’ll have had an interesting experience.”
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