Gap is going beyond hoodies and jeans, taking aim at the $326 billion markets for home, sleep and underwear

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Gap is going beyond hoodies and jeans, taking aim at the $326 billion markets for home, sleep and underwear
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Gap’s athleisure game is already strong. Look for its brands to expand into more home goods, plus-size styles, lingerie and PJs next.

After a blow out second quarter, Gap Inc. is thinking about more than just hoodies and jeans going forward.

Net sales for the Gap Inc. were $4.2 billion, the highest second-quarter sales in more than a decade. Back in May, Gap announced a partnership with licensing company IMG for a collection of home products that includes bedding and bath items. That merchandise was scheduled to begin selling at Walmart Inc. WMT, -0.56% in June.

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