The Danish label unveils a timeless collection along with their very own GANNI AI
As 2023 has seen Artificial Intelligence grow more commonplace than ever, major advancements in the field have sparked a wider debate surrounding the relationship, or battle, between AI and artists. Will AI take over the world? Will real artists be replaced before we know it? For GANNI Creative Director and Co-Founder Ditte Reffstrup, there is another path.
Ganni’s SS24 runway show at Copenhagen Fashion Week is grounded in “a kinder, more thoughtful AI, one that does good,” says Reffstrup in a statement.Programmed using data from the GANNI universe, Reffstrup wanted this collaboration with interactive tech artist Cecile Waagner Falkenstrøm to be “embodied by a physical form, something natural.
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