Will big housing developments be built in the county's unincorporated areas? Two measures on San Diego's March ballot could go a long way toward answering the question.
It’s been a long wait for those interested in the future of development in the unincorporated parts of San Diego County.
The Newland Sierra development was granted a General Plan amendment by the San Diego County Board of Supervisors in September 2018.The project calls for 2,135 homes to built north of Escondido on land where the county’s blueprint for future development says only 99 homes should be allowed, plus about 2 million square feet of commercial space. The development would be built just west of Interstate 15 north of Deer Springs Road.
Money has poured in on both sides of the issue, and advertising campaigns are about to kick into high gear. As of the end of 2019, the Newland Real Estate Group has contributed more than $1.9 million toward the Yes on B campaign, and the Golden Door has contributed roughly $1.5 million to the No on B effort.The second ballot measure is the result of a much slower petition drive organized by some of the same people who stopped the Lilac Hills Ranch development in 2016 in Valley Center.
Many also say such a measure would take the approval power out of the hands of the supervisors, which is what they are elected to do, and place the decisions in the hands of voters. Supporters of Measure A said the decision does indeed need to be taken out of the hands of politicians who are too easily swayed by the building industry and their campaign contributions. They say the San Diego County General Plan was updated in 2012 and should be adhered to. Granting amendments makes a mockery of the document that cost millions of dollars to prepare, they say.
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