Futura founder shared his ecological vision for the gold mining industry.
Bob Donofrio founder and chief executive officer of Futura, created a place where his engineering background meets fine jewelry expertise. Donofrio is a former Bulgari executive, former chief executive officer of Roberto Cavalli, U.S., and has previously consulted for firms including Tiffany Co., Cartier, Marina B., Movado, Enigma Jewels and others in the jewelry industry through his consultancy firm RAD New York.
According to estimates by the United Nations, 15 million people employed in the artisanal and small-scale gold mining sector account for 37 percent of total mercury emissions. The Fairmined Organization accredits the gold used by Futura ensuring its traceability as gold that is both mercury and toxic chemical-free — referred to as “ecological gold,” what is considered Fairmined’s highest and most difficult standard to obtain.
Donofrio reiterated that “nobody is doing anything bad, but my perspective is we can do something better.” Futura has allocated assortments of its wares to luxury multibrand retailer The Webster in SoHo, and is later launching 13-pieces at Bergdorf Goodman. Sustainability is a goal chased across every industry, and as of late, jewelry brands have traced their supply chain committing to Fair Trade, Fairmined and recycled gold and ethically sourced stones.
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