HOUSTON—As many companies reassessed their presence in the nation following its invasion of Ukraine, restaurant chain Fuddruckers announced Thursday that it was pursuing a golden market opportunity by opening 1,000 new locations in Russia. “Running a successful business is a matter of identifying a window of…
HOUSTON—As many companies reassessed their presence in the nation following its invasion of Ukraine, restaurant chain Fuddruckers announced Thursday that it was pursuing a golden market opportunity by opening 1,000 new locations in Russia.
“Running a successful business is a matter of identifying a window of opportunity and seizing on it, and that’s what we plan to do by moving into Russia in a very big way over the next six months,” said Fuddruckers spokesperson Paul Gubbins, adding that the major drivers behind the move were a sudden glut of available commercial real estate and a vast pool of newly unemployed Russian workers with fast food restaurant experience. “We have to strike while the iron is hot.