Have you made the switch?
Mrs Tedder, from Ampthill in Bedfordshire, has to keep an eye how much she's spending at the supermarket.She often finds herself comparing fresh versus frozen prices for items like chicken and has been buying a lot more frozen vegetables in recent months.
"It's cheaper than fresh, and there's less waste, so it's a no brainer when we're counting pennies," she said."It's not ideal," she said. "Fresh tastes better, there's no doubt about that." Overall, frozen food volumes have held steady, even though overall shoppers are buying less. In the 12 weeks to mid-March, total grocery volumes fell by 4% while the volume of frozen goods bought was unchanged, the data shows.Waitrose said its frozen food range had been rising in popularity while customers keep tabs on their budgets.
Richard Walker, executive chairman of Iceland Foods, said frozen food unlocks "many benefits" to consumers, adding: "More shoppers are waking up to this more budget friendly option during these challenging economic times."
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