How rappers like Lil Nas X and Post Malone are making embroidered western suits popular again
Since 2001, Jerry Lee Atwood, a custom tailor in Indianapolis, has specialized in spangled, heavily embroidered suits, typically created for country singers like Nikki Lane and Joshua Hedley. A year and a half ago, however, Mr.
Atwood got an Instagram message from a celebrity stylist proposing a new kind of client: specifically, Post Malone, a 24-year-old rapper with face tattoos. Mr. Atwood was unsure—he didn’t know who Post Malone was. As he searched YouTube, up popped a video of the rapper with about 300 million views. “I was like, ‘This is obviously somebody that I needed to pay attention to,’” said Mr. Atwood who...
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