10 years of HITS! Choreo! The GLOBAL implications of it all! KPOP
album in 2016. Since then, BTS has been Korea's undeniable leader in overseas album sales , but there have also been impressive showings from girl group, other boy bands , and even K-pop"supergroup" SuperM, who earned a No. 1 album earlier this year with their debut EP.whoever
was coming to America because it was a rare chance to see Korean artists live and get a chance to be part of a fervent online community IRL. In 2010, there were just two big concerts for K-pop acts, both in Los Angeles, and Wonder Girls went on a multi-city tour. In 2019 alone, there have been closer to two dozen artists touring multi-city dates. GOT7, Monsta X, TWICE, BLACKPINK, NCT 127 and SuperM all played arena shows beyond the coastal capitals.
K-pop isn't all bubbly music videos and crazy profit margins. With more international fandom has come increased scrutiny of a closely guarded industry.where two members of rising girl group Ladies' Code died spotlighted the unsafe conditions many artists and their teams work under, in part due to packed schedules that prioritize work over physical and mental health.
to suicide — the industry still has questions to answer about its lack of mental health resources and intense cyberbullying culture, though some positive changes have been implemented as more labels offer psychiatric help and suicide prevention classes.But when we reflect on this decade of K-pop, perhaps what might be the most important is that the emphasis is, finally, on the K. BTS has made it clear they have no intention of singing in English because, well, they don't speak it.
A whole new generation of up-and-comers and future K-pop stars have more opportunity than ever to make an impact on the global music scene not by hiding or diminishing parts of their identity, but instead embracing and being truly proud of it.
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