Accepting his award for original screenplay at this year’s Oscars, director Bong Joon Ho triumphantly declared, “This is a very first Oscar to South Korea.” Little did he know that the second, thi…
became the first K-pop group to perform at the Grammys, and it’s clear that a change is in the air. “Awareness of Korean entertainment in the United States is higher than it has ever been,” says actor-producer Daniel Dae Kim. That awareness has increased the volume of content moving between South Korea and the U.S., and altered its flow.
According to David Park, a TV lit partner at UTA, the achievement of “Parasite” will likely only amplify the recent surge. “What ‘Parasite’ winning does is create extra value commercially,” he says. “It makes business sense to go after Korean formats, to work with Korean creatives, to create Korean content that’s global in appeal. As opposed to people viewing it as taking chances or risks, it makes it more mainstream.
“We’ve kept a really close eye on Southeast Asia and Korea in particular for a number of reasons — first of all because they are real risk-takers in their production and their buying. They push the envelope,” Wade says. “It’s a great place for a buyer to go, and it’s going to be really interesting now, because of what’s happened with ‘The Masked Singer.
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