From ‘Drag Race’ to ‘Hannity’: New Nielsen data tracks LGBTQ viewing habits -NBCOUT
Some programs, according to Nielsen’s new metric, show vastly different viewing habits between LGBTQ and general viewers. For the week of April 15, for example, VH1’s “RuPaul’s Drag Race” — a drag queen competition show — and its spinoff series, “Untucked,” were among the top 10 most-watched cable shows in same-sex households. However, the two programs came in 285th and 359th, respectively, among a general audience.
Other cable shows, like “Game of Thrones,” proved to be a success among both groups. The HBO fantasy epic was the No. 1 cable show among LGBTQ viewers and a general audience the last two weeks of April. “It’s no surprise that Rachel Maddow is leading the pack,” Stokes said. “The LGBTQ community is largely a progressive one. They’re going to find news in places friendly to our community.”
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