From Bill Cosby to James Charles: The double-edged sword of cancel culture

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From Bill Cosby to James Charles: The double-edged sword of cancel culture
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Cancel culture still walks the line between a constructive reckoning and a symptom of fleeting-but-viral outrage one year into its mainstream appearance.

— including one 45-minute explanation video — Charles has regained the majority of his lost followers and has resumed creating videos.

“Anytime an influencer does something to jeopardize that, and their audience creates backlash for something they’ve said or done, that starts to have a negative effect on their audience and that’s when a brand will walk away,” he said. “When you don’t address an issue head-on and an audience doesn’t believe your apology, that’s when things can spiral out of control.”

But while it’s proven to be effective in achieving its goal, media experts warn that it can at times oversimplify a systemic issue or blow situations out of proportion for the sake of clout online. Kate Eichhorn, an associate professor of culture and media at The New School in New York, said that cancel culture could also turn into cyberbullying.

“If you think that social change can begin and end with cancel culture, then I think you’re kidding yourself,” she said. “It’s not to say that it can’t be used in strategic ways, but I think that its reach is limited. It’s not changing policies.”

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