Fried chicken cart Jojo ruled Instagram by fully satirizing itself (Via eaterpdx)
There is nothing truly authentic about any social media account. While some might say human existence is, in essence, performative, it’s not particularly out-there to say all social media representation is performative — people curate versions of themselves to present to the world, selling a particular narrative or form of self-expression.
That being said, Instagram now runs the world: Audiences are more discerning than they’ve ever been when it comes to ad content, so if it doesn’t come across as honest and personal, it’s completely written off. But publicists and marketing experts know this, too, so as opposed to selling something within the confines of media easily discernible as advertising, there becomes a race to simultaneously blend in with the real people and stand out as something different.
Like several contemporary brand Instagram accounts, it tells a story of depression, but not as a disguise to relate to an increasingly depressed public; rather, it finds humor in the numbing artificiality of the social media game. Hintze’s posts acknowledge the absurdity of the very practice, screaming into a void of billions hoping someone notices yet another fried chicken sandwich. Lucky for him, it worked.
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