French supermarket retailer Casino said it was beefing up its partnership with tech giant Amazon following the success of an earlier deal between its Monoprix supermarket chain and Amazon in Paris.
The new, extended partnership entails the installation of so-called Amazon lockers in 1,000 locations across France in nine of the company's main brands, including Monoprix, Monop, Geant, Hyper Casino, Casino Supermarche, Leaderprice, Viva and Spar by the end of the year.Amazon and Monoprix will extend their partnership on the Prime Now grocery delivery service outside Paris and onto new cities in the next twelve months.
Casino's Monoprix, seen by analysts as similar to U.S. retailer Whole Foods which Amazon bought last year, started filling orders for subscribers to Amazon's Prime loyalty programme in parts of Paris last September. The U.S. E-commerce giant, which has run its Amazon Prime express delivery service in Paris since 2016, has made no secret of its desire to launch a grocery delivery service in France as part of its ambitions to expand in food retail.
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