The first signs of how Warner Bros Discovery will leverage their ownership of Eurosport are starting to emerge after film star Jason Isaacs filmed a segment for the channel’s French Open coverage to promote one of their properties jamesgraysport reports
Along with Eurosport host and former British No 1 Laura Robson, Isaacs presented a tour of the Harry Potter behind-the-scenes exhibition, whichThe exhibition was only opened last month and includes a variety of interactive and revealing sections about the so-called Wizarding World.
Some sources have posited the idea that packaging up Eurosport, Discovery and BT as TNT Sport was part of a plan to sell up – and it may yet be – but the marketing value of the company is high too. And even before the joint-venture that will be known as TNT Sport as of this summer, there were rumours of the company making a play for a bigger chunk of Premier League rights than they currently have in the BT deal, but it was not entirely clear what their motivation might be.
The possibility of Amazon or even Apple, who have waded into the football market in the US already, joining the race for Premier League rights may make them prohibitively expensive, but if WBD can use them as a billboard to span every continent, they may still be value for money. is currently open in Paris. Follow Harry Potter: The Exhibition on social media to keep up to date with the touring exhibition.
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