French fries have long been a quick-service staple, as well as the subject of intense debate over which brand does them best—and the competition is heating up
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With such a strong case study as this one, brands have plenty of incentive to explore similar trials – including Taco Bell itself. Not resting on its laurels, the company will roll out Steak Rattle Fries later this week, offering customers fries topped with steak, nacho cheese sauce, jalapeño sauce and spicy jalapeños for $2.99 for a limited time.
Compared to Nacho Fries’ $1.29 pricing, expect the company to continue to yield check lifts from this introduction as well. The Burger Dippers are available as part of Jack’s new $6 Munchie Meal or as an a la carte add-on for four pieces for $3. It is too early for the company to gauge performance metrics or to comment on a broader rollout, but the dippers do illustrate a potential trend: potatoes no longer have a monopoly on QSR fry innovations.
A McDonald’s spokesperson said the company expects the item to perform well based on how the initial tests went.
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