Freeform’s Tricia Melton is following Tom Ascheim to Warner Bros. Melton, who was SVP, marketing, brand, creative and communications at the Disney-owned cable network becomes Chief Marketing Office…
Melton, who was SVP, marketing, brand, creative and communications at the Disney-owned cable network becomes Chief Marketing Officer at Warner Bros. Global Kids, Young Adults and Classics.
In the new role, she will oversee marketing and brand strategy for the unit which houses Cartoon Network, Adult Swim, Boomerang as well as Warner Bros. Animation and Turner Classic Movies .
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