France, Europe's second largest auto market, saw plugin electric vehicle share of 24.4% in December, a new record high, with pure electrics taking 14.6%. Diesel meanwhile dropped to a new record low of 17.4%. The overall auto market, at just under 160,000 units, was down some 15% from per-pandemic seasonal averages.
We can’t yet calculate the full year scores for a wide spectrum of models , but we already know that the Tesla Model 3 and Renault Zoe closely competed for 2021’s top spot, with 24,911 and 23,573 units respectively. Thehas almost certainly taken 2021’s #3 spot , with likely close to 18,000 units for the year.
What can we expect to see in 2022? There are a couple of schools of thought on this. Electric vehicle skeptics believe that Europe’s recent surge in plugin share has mainly been driven by the relative tightening of 2020 and 2021 emissions regulations, applying to auto makers. Since that regulatory tightening will only proceed relatively more gently in 2022 to 2025, that assumption is that auto makers will only tread-water and move gradually over the next two or three years.
Many readers will remember the same transition dynamics occurring with the advent of smartphones some 15 years ago. Of course a new car costs tens of thousands of Euros, so consumers will be even more vigilant in their choices.Every new car buyer in Europe is now aware of plugin vehicles, the automotive media, whether in print or video, are all over them, and there are now dozens of compelling models available, at ever lower price points.
For every manufacturer who tries to hold back the tide, there are others which will follow consumer demand. The latter include Tesla, and other international BEV-forward brands , and the talking-up-the-transition large manufacturers like VW Group. There are also plenty of low-cost manufacturers in China, many of them international joint-ventures which are capable of serving the more affordable end of the market.
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